The Suite at Image by Design Studios Here is a little info about PRAVANA to give you all a little background on the company and what they are about. We LOVE everything we have tried so far. It's not too pricey either! It's a higher end product at an affordable price due to the fact they don't do a ton of marketing and design. Check it out!
The founder of Pravana Natraceuticals, Steve Goddard, is a 30 year veteran of the hair industry and former CEO of Wella, former platform artist and Senior Vice President for Redken. Not content with being a mere hair stylist or business genius, Goddard believes that hairdressing has evolved and transcended the status quo, to encompass what needs to be a holistic approach to hair care that enhances both your inner and outer beauty. Enter Pravana Natraceuticals. A unique fusion of European sophistication, ancient Mayan botanicals and innovative American technology, the entire collection is infused with a proprietary blend of human hair keratin amino acids, silk amino acids, and hydrolyzed wheat protein to strenghten and fortify hair from the inside out. There are still a huge number of conventional hair care brands using sodium lauryl sulfate, sodium laureth sulphate or sulphate based cleansing agents that are drying to the hair and can strip color. Other hazardous ingredients include Centrimonium chloride, and MEA + DEA which are both suspected carcinogens. Pravana Natraceuticals is free of all sulphates, parabens and other harmful ingredients, and all colors are plant-based. The best of science and the best of nature. Does it get any better?
Just to let you know those hazardous ingredients can cause various health complications such as thyroid, and Cosmetics contain synthetic chemical preservatives known as parabens, which can exert estrogenic activity on breast cells. Cosmetic ingredients are readily absorbed through skin where they can enter the bloodstream, reach breast cells, and lead to the development of malignant tumors. Paraben preservatives are not always listed as an ingredient on antiperspirant deodorant product labels. The manufacturer may hide it under "fragrance," a collective term which covers over 2,000 different chemicals including carcinogens and other toxins. Parabens are found in many other personal care products including foaming cleansers, body mists, body lotions, lipsticks, skin creams, shower gels, hand lotions, moisturizers, and lip glosses. ~Just a little FYI for you all! Read your ingredients....
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